MacsLive is the broadcast home of the Yeshiva University Maccabees and the Red Sarachek Memorial Tournament. Founded in September 2001 by seniors Adam Cohen and Avi Bloom, MacsLive provides the Yeshiva University Athletics community the opportunity to watch all of the YU Men's Basketball home games, major road matchups, select games from other YU teams, and every broadcast of Sarachek tournament games.
MacsLive is completely administered by Yeshiva University students, with every facet of the operation—from the set up of equipment to the broadcast itself—performed by members of the Yeshiva student body. A typical broadcast includes play-by-play and color commentary, as well as interviews and analysis. With an excellent production, quality cameras, and top-notch student announcers, MacsLive hosts arguably the best basketball broadcast in all of NCAA Division III.
MacsLive began with under $5000 in equipment and a staff of 4, calling a radio broadcast. “All we had was four headsets, [and] an audio mixing board, and [we] couldn’t even go to commercial during breaks,” Cohen said. In 2012, MacsLive migrated to HD video, providing fans with the ultimate viewing experience.
MacsLive is comprised of two major components: game broadcasts and the MacsLive.com website, which was created in 2003. Since its inception, the main purpose of the website (besides for being the portal to tuning in to games) has been to provide Sarachek enthusiasts with up-to-date scores, as well as game previews and recaps. Over time, the scoreboard set-up has changed, to adjust for advances in technology and changes in user preference.
For the first several years of the organization, MacsLive was officially called ‘MacsLive Reporting Services’. Before and after each Macs game, solely in an effort to increase listenership for the broadcast, Cohen wrote a game preview and recap which was sent out to the Yeshiva community via email. These articles often doubled the listening audience, and became elaborate, featuring inside information and statistics that MacsLive gained from their close relationship with the team. As time went on, the website featured an occasional Macs preview or recap, but it was lost as one of the main branches of MacsLive. However, in 2019, MacsLive decided to return to its reporting roots, with previews and recaps for every Macs game, as well as other insightful articles written both about men's basketball and other YU teams.
A tremendous number of fans from around the country tune in every year to watch the Maccabees as they compete for the Skyline Conference Championship. The highest viewership in MacsLive history was during the 2020 Skyline Conference Final, when 8,640 unique viewers—an estimated 30,000 fans—tuned in. During the five days of Sarachek, the MacsLive.com website is typically visited by about 12-15,000 unique viewers. During the 2003 tournament, the first to be broadcast by MacsLive, more than 4,000 computers logged on to listen to games; the growth of MacsLive has been incredible to witness.
"MacsLive has been a great partner during the expansion of athletics at Yeshiva University," said Yeshiva University Director of Athletics Joe Bednarsh, who, when creating the live webcast page for the games in 2001, came up with the name ‘MACS LIVE’. "They are a dedicated and engaged group of young men and women who have taken an idea and turned it into an institution. Yeshiva University was one of the leaders in broadcasting games due solely to their desire to produce a product that improved every year. Without MacsLive, I don't think that we would have as large a worldwide audience of Macs fans."